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filler@godaddy.com
Project: Manoto TV
The Challenge
Build, launch, and scale an international Persian-language media network from scratch, operating within tight initial resource constraints.
The Strategy
Combine robust operational planning with targeted audience insights to rapidly build brand equity, scale production capabilities, and expand multi-platform reach.
The Creative:
Conceived the full channel identity, engineered high-performing original programming, and directed the creative layout for a state-of-the-art £4.2M studio relocation.
The Results:
Achieved a 57.1% market penetration rate (40M active viewers), built a 20M+ social following, and drove a 14,000x YouTube subscriber increase (500 to 7M international subscribers).
Project: Elysian Academy
The Challenge
Convert raw market research into a market-leading training brand and transform a basic Shopify store into a high-converting digital storefront.
The Strategy
Develop an end-to-end commercial roadmap and targeted advertising framework to scale short courses and Level 3 qualifications efficiently.
The Creative:
Completely rebranded the storefront experience, producing cohesive brand assets, clear learning pathways, CPD accreditation visual indicators, and conversion-optimised sales pages.
The Results:
Generated over £14,500 in revenue from a zero baseline within the first two quarters of launch, from a zero baseline establishing a cost-effective commercial growth engine.
Project: STAGE
The Challenge
Concept, market, and produce a live international talent show that engaged a global Persian-speaking audience, following contestants on a journey to music stardom capped by a live finale and a £20k grand prize.
The Strategy
Architected an integrated multi-channel promotion and audience acquisition strategy, using live television broadcasts, direct-dial voting, and targeted social media campaigns to drive massive global viewer participation.
The Creative:
Directed the complete creative vision, from set design and broadcast promos to printed collateral and brand guidelines; spearheaded talent marketing campaigns to turn unknown contestants into household names.
The Results:
Delivered a record-breaking live broadcast event that set a regional gold standard for interactive entertainment, maximising global viewer engagement and driving record-high voting participation across live and digital channels.
Project: Elysian Awards
The Challenge
Establish a brand-new national awards program from scratch to celebrate individuals and organisations making a profound difference in care, education, and community enrichment.
The Strategy
Design a high-trust, impact-driven campaign framework to position the awards as a benchmark of excellence across therapeutic, social care and education sectors.
The Creative:
Formulated the program’s identity, nomination architecture, and storytelling narrative to showcase grassroots and institutional achievements.
The Results:
Successfully launched a prestigious awards platform, expanding brand equity and establishing an annual tradition of recognising community changemakers.
Project: Spillz
The Challenge
Transition an early-stage startup vision into a commercially viable, investment-ready platform backed by scalable technology and marketing operations.
The Strategy
Perform deep technical analyses to map out MarTech architecture and map commercial growth drivers directly into an integrated go-to-market plan.
The Creative:
Craft pitch decks, automated tracking workflows, and market-positioning strategies to present a clear, compelling proposition to investors and users alike.
The Results:
Delivered an actionable roadmap that unified commercial strategy with MarComms, equipping senior leadership with the infrastructure required to scale efficiently.
Project: Sustainability in Business
The Challenge
Bridge the gap between corporate sustainability strategies and the next generation of business leaders through high-impact networking and knowledge-sharing.
The Strategy
Design a specialised event series in a unique location in London, linking business leaders, alumni, students, and entrepreneurs through shared data and collaborative opportunities.
The Creative:
Curated an engaging format featuring keynote speakers, live dial-in tech stack, real-world business case studies, and tailored educational materials to showcase modern sustainability frameworks in practice.
The Results:
Created a high-converting collaborative platform that successfully aligned industry obstacles with student insights, empowering the next generation of sustainable business pioneers.